Target and Disneyland using social media.
Social media is world-wide. Social Networks are an important platform with a high potential for reaching new customers. Companies and organizations do their "shout marketing," by using social more often to promote their brand, monitor trends among customers, and even research new product ideas.Also for any start up struggling to market or advertise their services due to lack of funds, had the opportunity to talk to millions of customers, send out messages, get fast feedback, and experiment with offers at relatively low costs.
Target:
Target has 17.5 Million Likes on Facebook and 1.41 Million followers on twitter. Twitter is using social media to draw people to buy more of their products and spreading so people will slowly start to come in the store. Putting a products out and getting fan to share than become loyalties, Target also drive people in stores by offering discounts, new offerings, and holiday products on its social channels, as said by Joe Curry when he wrote "5 ways Target uses social to drive brand loyalty".
McDonald's:
McDonald's has 21.7 Million Likes on Facebook and 2.59 Million followers on Twitter. McDonald"s has been one of the most well known fast foods in America. Simple advertising such as television, radio and computer ads already help improve their reputation. When Facebook and Twitter were created, many demographics used these social medias for different purposes. Because McDonald's is a bright and an improving business, they would use this advantage to lure more incoming and repeat customers. McDonald's would input their videos and online ads in Facebook to get the viewers' attention. Despite the fact of all the criticisms other people give for their unhealthy diets, McDonald's manages to use social media to manipulate the customers into buying their products.
